Senior Account Director / Group Account Director (Tobacco)

• Shape and grow CX as a new strategic business pillar within the portfolio.
• Partner with the Business Unit Head to architect portfolio growth, expanding upstream into business design, data-driven CX strategy and expand current market opportunities.
• Develop operational & commercial roadmaps that future-proof the client relationship beyond just business-as-usual tasks & campaigns.
• Translate emerging signals into revenue opportunities before they become briefs.

• Serve as senior counsel to C-level and transformation stakeholders, influencing both marketing and broader enterprise strategy.
• Challenge constructively, advocate for progress, and elevate the agency into the role of trusted long-term partner.
• Navigate a dark-marketing environment with high confidentiality, low visibility and high strategic importance.

• Oversee revenue forecasting, profitability, pricing and scope including QA & QC governance.
• Continuously refine ways of working to increase clarity, flow and velocity.
• Partner with internal stakeholder leads across multiple team disciplines to strengthen operating models as the account scales.
• Pre-empt risk and maintain trust through strong stakeholder alignment.

• Develop and mentor future leaders; instill EQ, strategic opinions and QA & QC sharpness.
• Model “people-first” leadership that protects both growth and wellbeing.
• Create a reputation for a high-performing, respected team.
• Lead by influence, not title, taking the room without forcing it.

• A business builder, not just an account custodian. Think in terms of growth, long-term value creation and portfolio evolution.
• A natural second-in-command, confident partnering closely with the Business Unit Head and stepping in to lead the business when needed.
• A people-first leader who builds trust, capability and empathy, while upholding high performance and craft standards.
• Fluent in CX, seeing it as a revenue and relationship growth frontier.
• Comfortable operating upstream with senior clients, shaping thinking and influencing decisions before briefs are issued.
• Commercially sharp, with strong instinct for whitespace, opportunity spotting and early-stage growth conversations.
• Calm, composed and decisive in fast-moving environments. Able to bring clarity in momentum and maturity in pressure moments.
• Motivated by building a team's legacy and reputation, not just delivering work.
• Respected for executive presence with poise. Earn the room through maturity, judgement and character.

VML