Senior Branding & Product Marketing Manager

• Define and manage a cohesive brand and narrative framework across all digital products, ensuring consistency in tone, messaging, and identity
• Develop differentiated value propositions that clearly articulate product relevance and competitive advantage in enterprise and institutional markets
• Ensure brand alignment across all customer touchpoints, including product interfaces, marketing materials, and executive-level presentations
• Create high-impact commercially focused materials such as case studies, solution briefs, white papers, and sales enablement assets
• Partner with sales, growth, and product teams to ensure messaging supports commercial objectives and customer conversations

• Plan and execute a multi-channel brand and content strategy across professional platforms and owned digital properties
• Produce and curate technically credible, insight-driven content that highlights product capabilities, innovations, and measurable client impact
• Translate internal milestones-such as pilots, launches, partnerships, and technology breakthroughs-into externally facing brand stories
• Develop long-form thought leadership content, including articles, opinion pieces, and executive-authored viewpoints that influence industry dialogue

• Own the digital look and feel of product-related marketing assets to ensure quality, cohesion, and brand alignment
• Work closely with design and creative partners to maintain a refined and consistent visual standard across platforms and formats

• Bachelor's degree in Marketing, Business, Communications, or a related discipline
• Approximately 6-8 years of experience in product marketing, brand strategy, or technical storytelling within software or technology-driven environments
• Demonstrated experience managing brand narratives and positioning for B2B or enterprise technology products
• Hands-on exposure to marketing complex, platform-based, or large-scale digital solutions

• Strong ability to translate technical concepts, architectures, and workflows into clear, value-focused messaging
• Excellent written and verbal communication skills, particularly when engaging senior, non-technical stakeholders
• Proven track record of building thought leadership and professional brand presence across digital and industry channels
• Comfortable operating within fast-moving technology ecosystems and cross-functional environments
• Experience in content development, storytelling, or digital journalism is an advantage
• Exposure to regional and/or global enterprise markets is a plus

Monroe Consulting