Well established Personal Care product manufacturer Willing to work at Bukit Jelutong, Shah alam Basic Salary RM4000-RM7500 commensurate with working experience Role Overview As a Digital Marketing Executive, you will be responsible for the end-to-end execution of company digital presence. This role is performance-driven, focusing on managing social media advertising, driving e-commerce conversions, and maintaining the brand's healthy, premium image. Key Responsibilities 1. Social Media Ads & Performance Marketing Ad Campaign Management: Plan, set up, and manage paid advertisements on Meta (Facebook/Instagram), TikTok, and Google Ads to drive traffic and sales. Budget & ROI Tracking: Manage advertising spend to ensure cost-effective results (ROI/ROAS) and provide regular performance reports. A/B Testing: Conduct ongoing testing of ad creatives, audience targeting, and landing pages to optimize campaign efficiency. 2. Content Strategy & Social Media Management Creative Oversight: Collaborate with the design team to produce high-performing visual assets, including short-form videos (TikTok/Reels) and static graphics. Content Calendar: Develop and manage a monthly posting schedule across all platforms to maintain consistent brand visibility. Copywriting: Write engaging, persuasive ad copy and social media captions tailored to the Malaysian market. 3. E-commerce & SEO Marketplace Optimization: Manage and optimize digital marketing efforts for Shopee, Lazada, and the official Vanzo website. SEO/SEM: Implement basic SEO strategies to improve the brand's organic search rankings for air fragrance and car perfume categories. 4. Influencer & Brand Collaboration KOL Management: Identify and coordinate with influencers and brand ambassadors to expand reach and build consumer trust. Job Requirements Bachelor's Degree in Marketing, Communications, or a related field. Minimum 1-5 years of experience in digital marketing or e-commerce. Proven experience in hands-on ads management (Meta Ads Manager and TikTok Ads etc). Google Analytics (GA4) and Meta Business Suite. Familiarity with design/video tools (e.g., Canva, CapCut) is an advantage. Estimated Salary Range: RM 4,000 - RM 7,500 (Depending on experience). Bonus , Incentives, allowances and increment provided. Opportunity to grow with a listed company on Bursa Malaysia. 1 Full Time position available