Dealer Marketing Manager

• Lead and coordinate marketing initiatives across the dealer network to support sales growth and showroom traffic.

• Work closely with dealers to plan and execute local marketing campaigns, activations, roadshows and promotional activities.

• Ensure dealer marketing activities align with Client’s brand guidelines, campaign messaging and national marketing strategy.

• Provide guidance and best practices to dealer partners on marketing planning and campaign execution.

• Integrate and roll out national marketing campaigns across the dealer network to ensure consistent execution and messaging.

• Coordinate with HQ, sales teams and dealer partners to localize and implement nationwide marketing initiatives.

• Ensure dealers are equipped with the appropriate campaign materials, assets and timelines for effective implementation.

• Monitor campaign performance and provide feedback to optimize future initiatives.

• Review and approve dealer marketing proposals and campaign plans to ensure alignment with brand and marketing objectives.

• Audit dealer marketing campaign claims and supporting documentation to ensure compliance with marketing policies and guidelines.

• Track dealer marketing spend and ensure claims are submitted accurately and in accordance with approved budgets.

• Maintain proper documentation and reporting for all dealer marketing activities and claims.

• Monitor dealer campaign performance, lead generation and showroom traffic resulting from marketing initiatives.

• Provide regular reporting and insights to the Head of Marketing on dealer Marketing effectiveness and ROI.

• Identify opportunities to improve marketing performance across the dealer network through data-driven insights.

• Work closely with Sales, Dealer Network, Aftersales and HQ teams to ensure alignment between marketing initiatives and business objectives.

• Support product launches, promotional campaigns and brand initiatives at the dealer level.

• Ensure timely communication and coordination between internal teams and dealer partners to drive effective campaign execution.

• Bachelor’s degree in marketing, business, communications or a related field.

• Minimum 4 to 6 years of marketing experience, preferably with exposure to dealer, distributor or retail network marketing.

• Proven experience managing dealer marketing programmers, campaigns or retail marketing compliance processes.

• Strong understanding of campaign execution, dealer engagement and marketing compliance processes.

• Excellent project management and organizational skills with strong attention to detail.

• Strong stakeholder management and communication skills, with the ability to work across internal teams and external partners.

• Experience in automotive, EV or retail industries is highly advantageous.

• Annual Leave.

• Medical and Hospitalisation Leave.

• EPF.

• SOCSO.

• EIS.

• Annual Bonus.

• Allowance.

• Medical Insurance.

• 5 Working Days.

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