About the Role We're looking for a Senior Digital Marketing Executive to take the lead in shaping and executing impactful digital campaigns. You'll play a key role in driving brand growth, user acquisition, and retention through data-driven strategies. This role is perfect for a proactive marketer who enjoys both strategy and hands-on execution, and who wants to see their work make a direct impact on business results. Key Responsibilities Lead and oversee all aspects of B2C digital marketing campaigns (Google Ads, Meta Ads, TikTok Ads, etc. - search, display, paid social, and retargeting) from planning to execution. Develop and implement digital strategies to achieve business goals (brand awareness, lead generation, conversion). Manage SEO/SEM strategies, website traffic growth, and lead generation optimization . Mentor and guide junior executive to ensure effective campaign execution. Collaborate with internal and external stakeholders (designers, agencies, partners) for high-quality campaign output. Manage campaign budgets, KPIs, and prepare detailed reports with actionable insights for management. Lead and support cross-department projects (GA tracking, app analytics, website revamp, marketing-tech integrations) to align digital with overall business objectives. Monitor competitor ads, promotions, and digital channels , and recommend actionable strategies. Research user behavior, market trends, and suggest campaign opportunities. Stay ahead of industry trends, competitor activities, and new marketing tools . Requirements Bachelor's Degree in Marketing, Communications, or related field. 4-6 years of proven hands-on experience in digital marketing campaign management. Strong knowledge of paid ads campaign setup and optimisation, SEO/SEM, analytics tools (Google Analytics/GA4, social media platforms). Experience in app analytics is an advantage. Strong analytical skills and project management capabilities. Able to work independently, take ownership of projects, and mentor junior executives. Excellent communication skills in English and Bahasa Malaysia. Show more Show less