Assistant Manager/Manager, Customer Marketing

Great Eastern Lihat semua pekerjaan

  • Kuala Lumpur
  • Tetap
  • Sepenuh masa
  • 2 hari lepas
Oversee, plan and execute marketing activities and leads management to support Company's goal.
  • Oversee, plan, execute and manage marketing campaigns and events as part of the MARCOM integrated leads generation effort.
  • Establish tie-ups with external parties for on-ground agent / customer engagement initiatives and marketing campaigns, Lead Generation campaigns.
  • Execute and manage digital marketing campaigns with the objective of generating new leads
  • Support integrated campaigns and events driven by Distribution channel / Customer Engagement team, as and when required
  • Responsible for implementation of MARCOM plans to penetrate new customer base and promote new products launched
  • Oversee the day-to-day operational tasks for leads generation, leads assignment and tracking; and recommend solutions to improve agents' performance and service level
  • Undertake ad-hoc projects assigned by the management, as and when required.
  • Develop BTL marketing materials to support business requirements ie. product brochures, newsletters, buntings, posters. Ensure the accuracy of vernacular translation of BTL marketing materials, where required.
  • Support the development of key processes and management of Great Planner platform / ePartner platforms for lead assignment; i.e business requirements, lead assignment process development and enhancement, system UAT and others.
  • Campaign set up and testing of campaign.
  • Undertake ad hoc projects as assigned by management from time to time.
Qualifications
  • Candidate must possess at least a Diploma, Bachelor Degree and above in any discipline and/or related.
  • Minimum 5 years of experience in insurance or financial services industry.
  • Experience in roadshow management, leads management and development of marketing materials would be an added advantage.
  • Strong interest to pursue a career in Marketing.
  • Good interpersonal, communication, computer and people skills.
  • Strong project management skills with achievement oriented.
How you succeed
  • Champion and embody our Core Values in everyday tasks and interactions.
  • Demonstrate high level of integrity and accountability.
  • Take initiative to drive improvements and embrace change.
  • Take accountability of business and regulatory compliance risks, implementing measures to mitigate them effectively.
  • Keep abreast with industry trends, regulatory compliance, and emerging threats and technologies to understand and highlight potential concerns/ risks to safeguard our company proactively.
Who we areFounded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

Great Eastern