Manager Sales Planning & Analytics GKA, SEA

Kuala Lumpur
Tetap
Sepenuh masa

1 bulan lepas

Role: Manager, Sales Planning & OperationsPurpose & Overall Relevance for the Organization:This is a regional adidas SEA role responsible for delivering high-quality sales planning, forecasting and business analytics for Global Key Accounts across Southeast Asia.The role provides the commercial intelligence that enables adidas to optimise sell-in, sell-out and in-season trading decisions, supporting Key Account Management and SEA leadership with fact-based insight and forward-looking analysis.The Manager operates as the analytical engine of the Wholesale Planning & Operations function.Key Responsibilities:1. Sell-In & Sell-Out Planning

Build and maintain SEA-level sell-in and sell-out forecasts by account, category, franchise and season.
Develop phasing, laddering and scenario plans based on historical performance, GTM calendars and current trends.
Track performance versus Plan and Last Year, identifying gaps and drivers.

2. Business Analytics & Performance Management

Analyse performance by category, division, franchise and style levels to identify growth opportunities, risks and root causes.
Prepare business reviews, hindsight analyses and deep-dive diagnostics for SEA leadership and Key Account teams.
Monitor sell-through, availability, stock ageing and markdown pressure to assess commercial health.

3. In-Season Trading Support

Identify missed demand, oversupply and sell-out gaps across SEA markets.
Quantify replenishment, NOS, top-up and reallocation options, including expected impact on sell-in and sell-out.
Provide data-driven recommendations to support SEA trading and prioritisation decisions.

4. Reporting & Data Management

Own the production of weekly, monthly and quarterly performance dashboards covering sell-in, sell-out and inventory risk.
Ensure data is consistent, accurate and aligned across planning, reporting and analytics tools.
Act as the primary analytical point of contact for SEA Sales, Finance, Category and EM teams.

Key Relationships:

SEA Key Account Management
SEA Finance
SEA Supply Chain
SEA Category & Assortment Planning
Country Finance, Wholesale & Customer Service teams
EM Wholesale Strategy
EM Data & Analytics
EM & Global IT

Knowledge, Skills and Abilities:

Strong understanding of retail and wholesale performance metrics (sell-in, sell-out, sell-through, availability, margin)
Proven ability to build and manage forecasts, plans and scenarios
Strong analytical and problem-solving skills with a commercial mindset
Ability to turn data into clear, actionable insight
High proficiency in Excel and business intelligence tools (e.g. Power BI, MicroStrategy or similar)
Strong communication skills, able to present analysis clearly to non-technical stakeholders
Structured, detail-oriented and comfortable working in a fast-paced regional environment
Fluent English
Familiarity with Python scripting would be an advantage.

Requisite Education and Experience / Minimum Qualifications:

University degree preferred
3–6 years of experience in sales planning, business analytics, retail/wholesale planning or commercial roles
Strong experience working with sell-in, sell-out and performance data
Experience in sportswear, fashion, footwear or FMCG preferred

Adidas

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