Roles & Responsibilities: Ensure all subordinates achieve their monthly KPIs, including sales volume and revenue targets. Monitor and track subordinates' performance daily, weekly, and monthly, providing timely feedback and corrective actions. Manage and support new outlet openings within the assigned territory. Oversee Accounts Receivable (AR) control for the assigned territory. Execute activities according to the monthly work plan and ensure operational discipline. Ensure full route coverage on a daily basis. Coordinate with Warehouse and Logistics on stock availability and timely delivery reconciliation. Handle and coordinate customer orders, enquiries, and complaints. Provide routing coordination and file/records maintenance support. Ensure availability and proper deployment of selling tools and point-of-purchase (POP) materials for agents or depots. Coordinate execution of resets, special events, and equipment deliveries. Monitor and manage subordinates' attendance, leave, and sick days. Coach, train, and develop existing and newly joined subordinates to improve performance. Drive achievement of monthly and quarterly targets in both cases and revenue. Requirements: Minimum Diploma in Business Studies, Administration, Management, Marketing, or a related field. 3 years of sales experience , preferably managing wholesalers in a Fast-Moving Consumer Goods (FMCG) environment. Strong analytical, negotiation, and presentation skills. Self-motivated and results-oriented, with excellent interpersonal skills. Good command of English and Bahasa Malaysia, both written and spoken. Computer literate, with proficiency in Microsoft Windows applications. Possess own transport & valid driving licence .