Job Responsibility Campaigns & Content Own the marketing calendar for MY & SG (new launches, promos, retail events, key dates). Execute digital campaigns across Meta, TikTok, Google; coordinate performance with internal/agency teams. Manage social channels: briefing, content scheduling, community replies, and UGC/creator collaborations. Lead influencer/KOL programs: shortlist, negotiate, brief, track deliverables and ROI. Build basic assets (briefs, copy, landing page outlines) and QA creative for brand consistency. Retail & eCommerce Activation Coordinate with distributors/retailers on in-store visibility (planograms, testers, POSM, staff training). Execute eCommerce campaigns on Shopify, Shopee/Lazada/TikTok Shop (bundles, vouchers, PDP improvements). Plan pop-ups/booths/PR events; manage vendors, budgets, timelines, and on-ground execution. Performance & Operations Track weekly performance dashboards (traffic, CR, CAC/ROAS, sell-in & sell-out). Turn insights into actions. Manage the marketing budget; raise POs, reconcile spend, and optimize cost per result. Coordinate with supply chain for launch readiness: forecasts, packaging timelines, and promo packs. Maintain competitor and category trackers (pricing, claims, media, shelf presence) for fast response. Success Metrics (KPIs) Campaign ROAS / CAC targets met or improved QoQ. Sales uplift during key campaigns; on-time, in-full (OTIF) launch execution. Growth in brand awareness & engagement (reach, ER, SOV) in MY & SG. Retail execution scorecards (availability, visibility, share of shelf). Creator program ROI (cost per content piece, EMV vs spend). Job Requirements 0-3 years in brand/marketing roles (FMCG/beauty/personal care preferred); regional MY/SG exposure is a plus. Proven hands-on experience running digital campaigns (Meta/TikTok/Google) and working with creators. Comfortable with eCommerce tools (Shopify or marketplaces), GA4, Meta/TikTok Ads Manager, and basic spreadsheets. Strong project management: can brief clearly, manage timelines, and ship work fast with high quality. Clear communicator in English; Bahasa Malaysia and/or Mandarin is an advantage for vendor/retail coordination. Passion for sustainability and product craftsmanship. Job Benefits Annual Leave EPF Medical Leave SOCSO Birthday Leave Company Activities Compassionate Leave Show more Show less