Marketing Manager
- Kuala Lumpur
- Tetap
- Sepenuh masa
- Develop and implement brand strategies to enhance brand awareness and reputation in the local and international markets.
- Manage brand image and ensure that all marketing materials are in line with the brand tone.
- Plan and execute online and offline brand activities.
- Lead the digital marketing team to optimize the performance of channels such as SEO/SEM, email marketing, etc.
- Analyze market data and adjust marketing strategies to increase user engagement and conversion rate.
- Monitor industry trends, consumer behavior and competitor dynamics, and provide market insight reports.
- Adjust product positioning, pricing strategies and promotions based on research results.
- Work closely with the sales team to develop promotional activities and channel incentive plans to drive B2B and B2C sales.
- Provide marketing support to distributors and retailers (such as POS materials, training, joint promotions, etc.).
- Ensure that all marketing activities comply with e-cigarette regulations in Malaysia and target markets.
- Work with the legal team to avoid potential legal risks.
- More than 5 years of marketing experience, FMCG, tobacco or related industries are preferred.
- Proficient in digital marketing (social media, content marketing, SEO/SEM).
- Excellent creative ability and brand management experience.
- Data analysis ability (familiar with Google Analytics, social media analysis tools).
- Excellent team management ability.