Job Summary We are seeking a strategic and visionary Head of Digital Transformation to lead the digital evolution of Paragon's brands. This role will oversee the development and execution of cross-platform digital strategies, working closely with internal teams to enhance brand equity, drive consumer engagement, and accelerate business performance through data-driven and innovative digital initiatives. About ParagonCorp Malaysia ParagonCorp is a well-established and rapidly expanding consumer goods leader with over 35 years of experience across Southeast Asia. With a strong portfolio of iconic beauty and personal care brands, including Wardah, Kahf, Emina, MakeOver, and more, we are growing fast in Malaysia and continue to drive innovation and excellence in the FMCG sector. We are proud to have a talented and diverse team of over 14,000 employees globally, working across various markets to bring high-quality, impactful products to consumers. Join us at ParagonCorp Malaysia as we continue to grow and make an impact in the FMCG industry. Key Responsibilities 1. Develop and Execute Digital Strategies Lead the creation of integrated digital marketing strategies aligned with overarching business and brand goals. Analyze consumer behavior, market trends, and digital landscapes to inform strategic direction. Define digital objectives in collaboration with key business units. 2. Create Innovative Campaigns Drive the conceptualization of engaging digital campaigns and content that resonate with target audiences. Champion creative storytelling and platform-native content to strengthen brand presence online. Encourage experimentation with emerging digital channels and technologies. 3. Optimize Digital Ecosystems Oversee user experience design and digital activation across all touchpoints (web, mobile, social, e-commerce). Continuously improve platform performance, engagement, and conversion through testing and optimization. 4. Monitor, Analyze & Report Performance Track campaign metrics and KPIs across platforms; extract insights from analytics tools. Report performance results to stakeholders and provide actionable strategies for continuous improvement. Foster a data-driven culture across teams to ensure digital excellence. Requirements Minimum 8 years of experience in digital marketing, digital transformation, or related fields. Bachelor's degree or higher in Marketing, Communications, Business, or a relevant discipline. Strong strategic thinking and business acumen, with a proven ability to align digital efforts with organizational goals. Demonstrated leadership in managing cross-functional teams and digital projects at scale. Deep knowledge of digital ecosystems, platforms, performance marketing, and content strategies. Hands-on experience with digital analytics tools (e.g., Google Analytics, Meta Business Suite, Data Studio). Excellent communication, stakeholder management, and collaboration skills. Creative, innovative, and forward-thinking mindset with a passion for digital trends. Show more Show less