We are Malaysia's leading Credit Reporting Agency (CRA) and we are aggressively expanding our business, and looking for dynamic, driven and motivated individuals to join our team. Our Direct-To-Consumer segment (D2C), is one of our fastest growing product areas in the market, with an abundance of expansion plans and innovative ideas on hand.ROLE OVERVIEWThis role is responsible for driving the company's digital marketing growth performance across both the SME (B2B) and Consumer (B2C) segments. This role will focus on planning, executing, and optimizing digital campaigns that generate leads, drive conversions, and support revenue growth.This is a hands-on role for someone who is performance-driven, data-savvy, and eager to scale marketing efforts through digital channels, paid media, content marketing, and marketing automation.KEY RESPONSIBILITIESDigital Marketing Execution
Plan, execute, and continuously optimize multi-channel digital campaigns including social media, email marketing, content marketing, paid media, and performance marketing.
Create compelling digital content, including advertisements, EDMs, landing pages, social media posts, and website materials.
Work closely with Product, Sales, and Customer Experience teams to align growth marketing initiatives with broader go-to-market and customer lifecycle goals.
Campaign & Performance Management
Design, launch and refine targeted campaigns aimed at increasing consumer sign-ups, lead generation, and improving conversion rates for both segments.
Monitor and leverage performance insights to consistently optimise campaign effectiveness and ROI across digital channels.
Continuously test creative, messaging, and channel mix using A/B testing and experimentation frameworks to drive ROI.
Maximize the performance of landing pages, CTAs, and campaign flows using UX and CRO best practices.
Customer Journey Optimization
Utilize marketing automation to design personalized user journeys, focusing on targeted offers, cross-selling, and upselling opportunities.
Ensure alignment of marketing touchpoints to improve customer experiences and maximize conversions.
Content & Communications
Help produce engaging content tailored to SMEs and consumers (e.g., blogs, infographics, video scripts).
Support in executing the social media strategy and scheduling content.
Work with internal teams or external vendors to produce content.
Vendor & Project Management
Manage external agencies and vendor partners involved in paid media, research, activation and creative execution.
Coach junior team members to build a high-performance, collaborative team culture.
Performance Tracking & Reporting
Track, analyze, and report on campaign performance with strong command of:
