Digital Media & Insights (Brand, Convergence, Postpaid & Fibre) Specialist

CelcomDigi Lihat semua pekerjaan

Malaysia
Tetap
Sepenuh masa

4 hari lepas

You are: (personality/competencies, etc.)

Curious by nature, consistently going beyond surface metrics to uncover deeper insights and opportunities.
Takes genuine ownership of outcomes, treating each campaign and line of business as their own, with a strong sense of responsibility to deliver business results and optimize every dollar spent.
Brings clarity to complexity, structuring thoughts and ideas in a way that makes data, strategies, and recommendations easy to understand and act on.
Intuitively understands different stakeholder perspectives and able to communicate in a way that builds trust, alignment, and strong working relationships across teams.
Embraces change and continuously evolves, staying ahead of platform developments, new tools, and industry shifts with a strong learning mindset.
Pays strong attention to detail while never losing sight of the bigger picture, ensuring excellence in execution while driving towards meaningful business outcomes.

Your Responsibilities: (What is this role all about? What are the expectations of the applicant?)

Craft detailed digital media strategy & plan for the line of business, setting clear marketing objectives with the stakeholders & agencies, including target segmentation, communication strategies and media-mix.
Drive end-to-end campaign execution (e.g. ad campaign structure & setups, UTM tagging, media schedules, creative variations, etc) and handle day-to-day operations to ensure paid digital media campaigns delivered on time.
Collaborate with internal and external stakeholders to manage campaign ideation, activation and executions.
Continuously monitor campaign performance and implement A/B test framework to optimize campaigns for better results.
Generate campaign reports with actionable insights to identify improvement opportunities.
Plan and manage digital media budgets efficiently, forecasting results and maximize ROI to meet business objectives.
Conduct digital ad implementation audits to ensure the setup is optimal and adhering to the best practices.
Create clear and concise creative and media brief to guide campaign development.
Set the right KPIs, report and oversee the effectiveness of paid digital marketing campaigns and identify opportunities for improvement & optimization.

Your Merits:

Minimum 6 years of experience in Digital Marketing strategy development, planning & execution, with exposure to telco or service-based industry is a plus point.
Experience working with data and able to setup KPIs, tracking and reporting to capture key metrics. Able to use data storytelling to articulate & craft sounding media strategy, plan and recommendations.
Great communication skills with strong stakeholder management, organizational and project management skills.
Conversant on web & app analytics tools like Google Analytics or Appsflyer and experience in planning for A/B test strategy.
Keen eye on visuals and good copy with experience giving feedback on creative or brainstorm for new concepts.
Prepared for a fast-paced environment and be comfortable making decisions.

Business Unit: DCEOYou are: (personality/competencies, etc.)

Curious by nature, consistently going beyond surface metrics to uncover deeper insights and opportunities.
Takes genuine ownership of outcomes, treating each campaign and line of business as their own, with a strong sense of responsibility to deliver business results and optimize every dollar spent.
Brings clarity to complexity, structuring thoughts and ideas in a way that makes data, strategies, and recommendations easy to understand and act on.
Intuitively understands different stakeholder perspectives and able to communicate in a way that builds trust, alignment, and strong working relationships across teams.
Embraces change and continuously evolves, staying ahead of platform developments, new tools, and industry shifts with a strong learning mindset.
Pays strong attention to detail while never losing sight of the bigger picture, ensuring excellence in execution while driving towards meaningful business outcomes.

Your Responsibilities: (What is this role all about? What are the expectations of the applicant?)

Craft detailed digital media strategy & plan for the line of business, setting clear marketing objectives with the stakeholders & agencies, including target segmentation, communication strategies and media-mix.
Drive end-to-end campaign execution (e.g. ad campaign structure & setups, UTM tagging, media schedules, creative variations, etc) and handle day-to-day operations to ensure paid digital media campaigns delivered on time.
Collaborate with internal and external stakeholders to manage campaign ideation, activation and executions.
Continuously monitor campaign performance and implement A/B test framework to optimize campaigns for better results.
Generate campaign reports with actionable insights to identify improvement opportunities.
Plan and manage digital media budgets efficiently, forecasting results and maximize ROI to meet business objectives.
Conduct digital ad implementation audits to ensure the setup is optimal and adhering to the best practices.
Create clear and concise creative and media brief to guide campaign development.
Set the right KPIs, report and oversee the effectiveness of paid digital marketing campaigns and identify opportunities for improvement & optimization.

Your Merits:

Minimum 6 years of experience in Digital Marketing strategy development, planning & execution, with exposure to telco or service-based industry is a plus point.
Experience working with data and able to setup KPIs, tracking and reporting to capture key metrics. Able to use data storytelling to articulate & craft sounding media strategy, plan and recommendations.
Great communication skills with strong stakeholder management, organizational and project management skills.
Conversant on web & app analytics tools like Google Analytics or Appsflyer and experience in planning for A/B test strategy.
Keen eye on visuals and good copy with experience giving feedback on creative or brainstorm for new concepts.
Prepared for a fast-paced environment and be comfortable making decisions.

Please enable JavaScriptScreen readers cannot read the following searchable map.Next StepsNext StepsThank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.At CelcomDigi, we aspire to be Malaysia’s leading telco-tech company — the nation’s digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It’s about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you’ll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.Let’s advance and inspire Malaysia together! #WeAreCelcomDigiFollow CelcomDigi on and vote for us as Malaysia’s Most Preferred Employer at the .CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair.

CelcomDigi

Memohon