Strategy & Planning Develop, implement and manage business plan to maximize sales and achieve targets & business KPIs Sales Management Establish and ensure sales targets are met by all staff Personally solicit and drive sales to ensure team overall objectives/sales are maximized motivate, guide and coach sales staff Jointly develop and plan for marketing and sales campaigns Leverage on community relationships to maximize sales Develop and maintain a network of local business contacts Cross selling of other retail banking such as ASB, PF-i, Credit Cards and etc. Compliance Ensure compliance to the policies and procedures set by the Bank Oversight on code of ethic of ASM/SC PF of sales process and activities Staff Management Jointly plan for recruitment and retention of sales personnel Motivate, coaching and mentoring sales personnel for peak performance Customer Service Management Anticipates customers' needs to deliver quality service, customer experience and ensure customer satisfaction and loyalty.