Marketing Lead – Southeast Asia

• Own and execute the regional marketing strategy across all brands and markets in Southeast Asia – covering brand positioning, campaigns, activations, and trade marketing

• Lead product launches, seasonal campaigns, and key brand moments with strong creative direction and commercial alignment

• Plan and deliver offline activations including sports events, sponsorships, experiential marketing, and retail VM

• Build and oversee the digital marketing capability – social, content, performance marketing, e-commerce support, and community engagement

• Build, lead, and develop a regional marketing team across Brand & Campaign, Trade Marketing & Retail VM, Sports Marketing & Events, Digital Marketing, Design, and Marketing Operations

• Manage the regional marketing budget with clear commercial judgment on investment priorities and ROI

• Work closely with Product Development (including China-based teams), Sales, and E-commerce to ensure marketing is tightly aligned with business objectives

• Provide final approval on all major marketing outputs – campaign visuals, catalogues, retail POS, event branding, and digital assets

• 10+ years of marketing experience with a demonstrated track record of building brands and delivering commercial results

• Strong capability across both offline (events, sponsorships, experiential, trade marketing) and digital (social, content, performance, e-commerce) – this role requires both

• Experience in sports, lifestyle, or premium consumer brands is strongly preferred; strong FMCG or other fast-moving consumer category experience will also be considered

• Proven ability to build and lead in-house marketing teams, not solely through agency management

• Regional experience in Southeast Asia with a clear understanding of how to adapt strategy across different markets

• Strong commercial instincts and a track record of tying marketing investment to business outcomes

• Hands-on, high-ownership approach – comfortable with both strategy and execution

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• Graduates from top-tier Malaysian universities (e.g. UM, USM, UKM, Monash MY, Nottingham MY) or reputable overseas institutions are preferred

• English: Fluent (required)

• Mandarin: Conversational to fluent (required – regular interface with Product Development teams in China)

• Bahasa Malaysia: A strong plus

• A significant marketing budget with genuine ownership over how it is deployed across the region

• The opportunity to shape the regional marketing function for one of the world’s most recognised sports brands

• A clear growth path from Marketing Lead to Head of Regional Marketing based on results

• A key position in a well established, well-resourced business that operates with the pace and autonomy of a smaller company

Sunrise & Co