Digital Advertising Specialist

• Location: Near KLCC, Kuala Lumpur (Hybrid)

• Hours: Monday to Friday, 9:00 AM - 6:00 PM

• 1-3 years of hands-on experience in digital advertising or paid social (or equivalent project outcomes)

• Proficiency with Meta Ads Manager and TikTok Ads Manager

• Strong analytical skills with report building (Excel/Google Sheets; KPI interpretation)

• Solid communication, collaboration, and time-management; accountable for performance

• Practical experience with GA4 and Google Tag Manager (events/conversions)

• Proven ability to independently run creative testing and optimization cycles

• Basic design or video editing skills (Canva, CapCut, Premiere, etc.)

• Set up and manage ads on Facebook, Instagram, and TikTok

• Build campaign structures aligned to objectives (Traffic/Conversions/Leads), audiences, placements, and bidding

• Run ongoing optimization: A/B testing, creative and copy iterations, budget and bid tuning

• Produce weekly/monthly performance reports tracking core KPIs (CPA, ROAS, CTR, CVR, etc.)

• Translate insights into clear optimization actions and playbooks

• Collaborate with Marketing, Creative, and E-commerce teams to execute promotions and brand campaigns

• Define ad copy and creative requirements; ensure brand alignment and compliance

• Stay current on platform features, industry trends, and competitors

• Propose innovative strategies to improve efficiency and competitiveness

• Skincare

• Health Supplements

• Clinic & Aesthetic Services

• Monthly Salary: RM 3,500 - RM 4,300 (commensurate with experience)

• Transportation Allowance (incl. parking): RM 180 / month

• Bonuses: KPI quarterly bonus and annual bonus scheme

• Statutory Benefits: EPF / SOCSO / PCB / annual leave

• Work with international Japanese brands and gain end-to-end exposure to retail and integrated marketing execution

Maukerja