Field & Partner Marketing Specialist
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- Kuala Lumpur
- Kontrak
- Sepenuh masa
- Executed end-to-end B2B events, including industry events, roundtables, and networking sessions.
- Managed event logistics and operations, including vendors, agencies, budgets, and on-site delivery.
- Coordinated audience targeting, invite lists, and follow-ups with Sales and Partnerships.
- Delivered post-event reporting, including lead capture and performance insights.
- Co-developed and executed partner-led marketing campaigns (events, webinars, email, social).
- Built and maintained partner marketing toolkits (decks, one-pagers, templates, landing pages).
- Managed lead tracking, routing, and reporting for partner initiatives.
- Coordinated production of local case studies, customer stories, and vertical content.
- Localised global messaging and assets for the Malaysia market.
- Maintained a structured repository of marketing assets for internal and partner use.
- Supported execution of performance marketing campaigns, including QA of creatives and messaging.
- Coordinated landing pages, tracking (UTMs), and campaign reporting.
- Partnered with Growth and Analytics teams to optimise campaign performance.
- Tracked performance across events, campaigns, and partner programs.
- Reported on leads, opportunities, and pipeline influenced by marketing activities.
- Delivered regular insights on what worked, what didn’t, and optimisation opportunities.
- 3+ years of experience in B2B marketing, preferably in field marketing, partner marketing, or integrated campaigns.
- Experience in fintech, SaaS, or B2B technology environments is preferred.
- Proven track record of executing events, campaigns, and partner initiatives that drive leads and pipeline.
- Strong project management skills, with the ability to manage multiple workstreams.
- Hands-on experience with CRM, marketing automation, event platforms, and analytics tools.
- Strong communication skills in English and Bahasa Malaysia.
- Self-starter with the ability to operate in a fast-paced, evolving environment.