Job SummaryThe GTM Project Analyst is responsible for leading and executing end-to-end product and campaign launches, from planning to post-launch review. The role ensures strategic alignment, operational readiness, and timely market delivery, working closely with cross-functional teams to achieve sales and launch KPIs.Key ResponsibilitiesCampaign & Product Launch ManagementManage seasonal launches, new product introductions, and IP-based campaigns from pre-launch to end-of-life.Align with Group Strategy, Purchasing, Marketing, VM, Operations, and Warehouse to ensure launch readiness with clear direction in meeting launch deadlines and targets.Maintain centralized GTM trackers to monitor progress and ensure governance across functions.Provide clear, timely updates to stakeholders through dashboards and regular reporting.Contingency Planning & Risk ManagementIdentify risks early (e.g., supply delays, stock shortages) and drive mitigation plans.Serve as the central decision point for issue resolution and contingency planning.Performance Tracking & Continuous ImprovementTrack sales and sell-through performance against KPIs; recommend and execute corrective actions.Conduct post-mortems to capture learnings and refine GTM SOPs and playbooks.Champion process improvements to enhance launch efficiency and effectiveness.Job RequirementsBachelor's degree in Business, Marketing, Supply Chain, or related field.5+ years' experience in GTM, product launch management, or retail operations (FMCG/retail preferred).Proven record of delivering successful product or campaign launches.Strong project management skills with the ability to manage multiple launches.Excellent stakeholder management and cross-functional coordination.Analytical mindset with experience in KPI tracking and performance analysis.Proficient in project management tools (e.g., LARK, Asana, Trello) and MS Office.
