Randstad is proud to be partnering with a well-established lifestyle fashion brand that champions confidence and self-expression through modern, relatable design. We are currently looking for a passionate and strategic Brand Manager (Lifestyle Fashion) to lead and elevate the brand's growth across all platforms. Responsibilities Lead the development brand strategies that align with company goals and market opportunities. Drive brand awareness through localized campaigns, KOLs, partnerships, and brand activations. Strengthen brand positioning through compelling storytelling, content, and visual identity across all consumer touchpoints. Build strong partnerships with influencers, collaborators, and media to boost brand reach and relevance. Track performance of campaigns and brand health metrics, providing insights for improvement. Requirements 10-15 years in retail management preferably in sports, fashion, or lifestyle brands Strong track record of executing brand campaigns with both creative and commercial impact Passionate about sports, active lifestyles, and delivering a premium customer experience Show more Show less