
MSB Expert Lead
- Kuala Lumpur
- Tetap
- Sepenuh masa
- Accountable for the setting the medical marketing strategy for Haleon brands and ensuring implementation of the commercial strategy to HCPs
- Leading a team to ensure Haleon wins market share, achieves recommendation targets, and builds trusting and credible relationships with our Healthcare Professionals and Health Organizations.
- Partner with Commercial, Marketing & Area organizations to develop Expert programs that align with and support overall business goals, as part of aligned market and customer activation plans for key brands
- Integration of market, patient journey and HCP insights into channel strategy creation and area business planning.
- Deliver strong external relationship with Key External Experts, Health Organization and industry partners to drive joint partnerships
- Leading high-performing teams through effective talent management and coaching. Building differentiated development plans that enable individuals to maximize their potential.
- Drive omnichannel transformation of marketing to HCPs through digital leveraging on digital data and analytics to optimize ROI.
- Drive Expert Field Force Effectiveness and capability building programs
- Drive close collaboration with Marketing and Sales Team to integrate Expert Marketing into the commercial strategy
- Accountability for achieving and monitoring Expert KPIs.
- Leading the implementation and achievement of advocacy project learnings.
- A bachelor’s degree
- 8 years of experience in Expert Team Management including KA and Field Sales Management, ideally in FMCG or FMCH, Consumer Healthcare or Pharma industry experience
- Advanced understanding of patient and expert insights in the FMCG industry.
- Strong commercial and financial acumen, negotiation/influencing/communication skills.
- Proven ability to manage high levels of complexity and pressure in a changing environment.
- Results orientation, resilience, problem solving and decision making. Ability to create business solutions.
- Experience in direct negotiations with key accounts is considered an asset.
- Territory & HCP management skills & People management skills
- Stakeholder management skills
- Negotiation skills
- Presentation/communication skills
- Analytical skills - an ability to analyse industry competitors through use of available data.
- Development of all staff ensuring continuous learning and implementation of best practice.
- Coach and develop direct reports. Generate action plans to correct areas of weakness and capitalize on areas of opportunity. Invest time and effort to develop our top talent.
- Reward and recognize good performance and deal efficiently with underperformance.
- Identifying training and development needs via the regular check-ins