Reporting to a Manager and responsible in assisting with developing strategic design, implementation and management of marketing communications and digital media strategies across relevant platforms.Key responsibilities:Plan, execute, and monitor monthly media buys across Google, TikTok, and Meta platforms. This includes developing media strategies, optimizing campaigns, and managing SEM initiatives, supported by regular performance analysis and reporting.Manage and maintain the CRM platform Ensure data accuracy, oversee campaign setups, track customer engagement, and support overall CRM-driven marketing initiatives.Develops marketing communications literature and campaigns across all mediums including digital and social mediaCreates marketing and promotional materials, both digital and print to support sales channels and operations-related initiativesCopywrites, edits and proofreads marketing related materialsRecommends, implements and maintains site design and operations: updates of content for website, Facebook, Instagram, TikTok and YouTubeWorks with supervisor and business units to determine event / campaign budget and manages expenses to that budgetCreates and delivers social media content, as well as website content population for Marketing purposesAssists immediate supervisor in running product campaigns and social media marketingPrepares digital marketing reports based on metrics and findings aligned with objectives setHandles departmental payments, procurement-related processes and budget tracking in compliance and consideration of guidelines put in placePerforms ad-hoc related work as requiredQualificationsBachelor’s Degree in Business related studies, Digital Marketing, Marketing, Mass Comm, Creative DesignMinimum 5 years of working experience in managing creative and media, performance marketing, CRM platform within communications department, or advertising agencySkills required: Performance Marketing (experience in Google Analytics, Meta and any CRM platform is a plus); Project management; Self-starter (plans and works without detailed instructions); Creativity; Ability to make constructive suggestions; Foresight of possible problems and creating solutions / opportunities; Undertake additional responsibilities; Responds to situations as they arise with minimal supervision; Problem-solving; Good interpersonal skills with internal and external stakeholders; Effective time management; Open to new technology as potential solutions to existing problems with sufficient researchStrong command of Bahasa Malaysia and English language.
