As part of the expansion plan, our client is looking for Sales & Marketing Manager (B2C) that will be responsible for developing and implementing sales strategies, managing marketing campaigns, and driving business growth.Job Responsibilities:Develop and execute integrated sales and marketing strategies to drive revenue growth across domestic and international markets, with a strong focus on export and cross-border business (Malaysia, Singapore, Taiwan, China)Lead digital marketing initiatives including performance marketing, SEO/SEM, social media, e-commerce platforms, and marketing automation to generate qualified leads and increase brand visibilityLeverage AI-powered tools and data analytics for market intelligence, customer segmentation, campaign optimization, demand forecasting, and sales performance trackingOversee branding, positioning, and product launch strategies for food technology and supplement products, ensuring regulatory and market relevanceDrive B2C sales growth through structured sales pipelines, key account management, and relationship building with distributors, retailers, and strategic partnersCollaborate with R&D, regulatory, operations, and supply chain teams to ensure product-market fit, compliance, and successful go-to-market executionManage content strategy and development, including product messaging, technical content, digital assets, and marketing collateral for global marketsMonitor market trends, competitive landscape, pricing strategies, and consumer behavior to identify growth opportunities and risksTrack and analyze sales and campaign performance using dashboards and KPIs, providing actionable insights and recommendations to managementLead, coach, and motivate the sales and marketing team, fostering a data-driven, innovative, and performance-oriented cultureManage marketing budgets effectively, ensuring high ROI and alignment with business objectivesJob RequirementsSales and client management experience, including business development, lead generation, and relationship managementMarketing expertise in digital marketing, campaign management, and market analysisContent creation and management skills, including copywriting and overseeing the development of marketing collateralStrong research abilities to analyze market trends and competitive insightsProficiency in branding, strategy planning, and ensuring customer satisfactionProactive problem-solving and leadership skills with the ability to drive team performanceKnowledge of emerging market trends and technological advancements in the industry is a plus