Sales Marketing Officer Cum Tiktok Host

• · Malaysian citizen, aged 21-30 years old.
• · Minimum1-2 yearsof working experience in sales and marketing is preferred.
• · Fresh graduateswith strong passion and a creative mindset are encouraged to apply.
• · Possess a valid driving licenseand own transport (required for roadshows & event participation).
• · Experience inretail management,event coordination,roadshows, ordirect sellingis a plus.
• · Ability to work independently while also contributing to a collaborative environment.
• · Willing to learn, grow, and be part of a purpose-driven F&B company.
• Demonstrated ability to appear confidently on camera (TikTok, Instagram, YouTube)
• Familiarity with TikTok algorithms, trending formats, and audience engagement tactics
• Fluent in Bahasa Malaysia and English both oral and written
• Portfolio or sample video of past hosting is a strong advantage
• Flexibility with Shifts & Travel : Willing to work morning and night shifts based on schedule. Must be able to travel frequently for roadshows, exhibitions, and events within Malaysia and occasionally overseas, without restrictions.

• Manage day-to-day sales operations including customer engagement, leads follow-up, and offline sales activation.
• Participate and support roadshows, events, direct selling activities, and in-store engagements.
• Support digital marketing and campaign execution across social media platforms (especially TikTok, Instagram & Facebook).
• Assist in creating or coordinating short-form video content, appearing on camera where necessary.
• Work with the content and design team to produce engaging marketing materials.
• Track, record, and analyse marketing performance data (especially TikTok insights).
• Provide input for campaign optimisation and tactical improvements based on consumer behaviour.
• Collaborate closely with cross-functional teams (content, design, operations).
• Contribute ideas for product promotions, seasonal campaigns, and brand storytelling.
• Host TikTok Live sessions and pre-recorded content to promote F&B products and campaigns
• Confidently demonstrate product benefits, share key selling points, answer viewer questions, and handle live purchases
• Create compelling short-form content using CapCut, TikTok editor, or similar apps
• Support with caption writing, basic thumbnail/poster creation (Canva)
• Respond promptly to viewer comments and DM inquiries post-Live sessions
• Work closely with the marketing and product team to plan Live scripts, hooks, and promotional angles
• Adapt content strategies according to campaign goals and product focus (e.g., bundling, limited-time offers)
• Study past performance analytics to improve hosting style and conversion
• Keep updated with TikTok F&B trends, competitor analysis, and viral content patterns
• Contribute to the brand voice by building a personal, relatable host identity aligned with company values
• Recommend strategic campaign themes, live show formats, and influencer collaborations
• Support marketing team in translating social feedback into product or branding suggestions
• Help drive follower growth, retention, and engagement by nurturing a loyal viewer base

• EPF and SOCSO provided
• Performance allowance

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