Data Analyst (Based in Vietnam)
Publicis Groupe Lihat semua pekerjaan
- Kuala Lumpur
- Sementara
- Sepenuh masa
OverviewWhat you will do:As an Analyst, you will participate in laying the groundwork and contribute to day-to-day reporting needs for client marketing efforts. You will be assigned to primarily social and web analytics projects and reporting for a client brand.
ResponsibilitiesDay-to-day, your role includes:
- Keeping a pulse on daily, weekly and monthly performance data from analytics platforms
- Working in a variety of reporting systems and databases for the creation of recurring reports and dashboards
- Participating in brainstorms to identify nuances in data to optimize our
- Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research and performance reporting
- Expanding industry knowledge and relevant skillsets through scheduled internal training
- Participating in ad hoc requests from accounts handled such as root-cause analysis, reporting, data insights generation and more.
- Familiarity with different social media ecosystems, trends and tools (Meta, Instagram, TikTok, Snapchat, blogsites and more)
- Analyzing social media performance, monitoring brand mentions, identifying trends to inform social media strategy
- Understanding and familiarity with social listening and analytics tools (Talkwalker, Meltwater, Sprinklr, Pulsar etc.)
- Defining keyword taxonomy and Boolean query setup in social listening tool per client requirements
- Experience in building widgets and dashboards within social listening tools
- Familiarity with Excel or any scripting languages for additional data analysis
- Comfortable in a fast-paced and deadline-driven environment
- Able to prioritize tasks and provide timely updates
- Team player, Independent & Detail-oriented
- Ability to learn and adapt to different systems and various database
- Passion for digital marketing, eagerness to learn in a constantly-changing industry, and possess natural curiosity
- 1-3 years of work experience in a relevant industry
- An undergraduate college degree
- Proficient in English & Vietnamese