Marketing Automation Specialist

• Improve Customer Journeys with ensure every step of the marketing funnel flows smoothly and nurtures leads effectively.
• Create Automation Workflows by set up and manage automated emails, lead scoring, and campaign tracking.
• Work with top marketing platforms or best tools to enhance efficiency and personalization.
• Follow the latest trend by research and integrate new tools or strategies to improve marketing performance.
• Track key metrics, review campaign performance, and make data-driven improvements.
• Set up workflows, create email content, and ensure campaigns run smoothly.
• Work closely with others team such as marketing, sales, and other departments to align automation efforts with company goals.

• Bachelor’s Diploma or degree in Marketing, Business, or a related field with experience in marketing automation.
• Knowledge of marketing automation platforms, email marketing, and campaign tracking.
• Ability to analyze data, spot trends, and make improvements based on insights.
• Strong organizational skills to ensure accuracy in campaign execution.
• Willingness to explore new tools and keep up with marketing trends.
• Great communication skills and the ability to collaborate with different teams.

• Knowledge of A/B testing and personalization strategies.
• Basic understanding of HTML, CSS, or data integration.

Joey Yap