Senior Manager Customer Growth

• Shape and deliver a structured growth plan aligned with the organization's broader commercial objectives
• Analyze data and insights to identify priority customer segments, growth levers, and effective engagement channels across digital and physical touchpoints
• Convert strategic targets into actionable quarterly plans with clearly defined success metrics, timelines, and resource requirements
• Oversee follow-up and conversion activities after campaigns or events, ensuring lead quality, tracking, and stakeholder alignment
• Propose and pilot new engagement formats or activation concepts to enhance customer experience and growth effectiveness
• Lead cross-functional teams and agency partners, ensuring timely execution, quality delivery, and consistent customer experience

• Design and manage go-to-market initiatives to support new customer acquisition and market penetration
• Build tailored conversion programs to strengthen engagement with existing customers and increase share of wallet
• Develop initiatives that expand new asset inflows and support market share growth
• Establish strategic partnerships to unlock alternative lead generation channels
• Drive acquisition, activation of underserved segments, and long-term customer retention
• Collaborate closely with internal and external partners to ensure seamless funnel progression and outcome-driven execution

• Deliver engaging, well-designed customer experiences through targeted campaigns and curated events
• Manage end-to-end event execution, including concept development, content coordination, logistics, budgeting, on-site quality control, and post-event engagement

• Build tracking frameworks and dashboards to monitor campaign, event, and pipeline effectiveness
• Manage budgets and evaluate performance metrics such as ROI, cost per acquisition, conversion efficiency, audience quality, and channel productivity
• Translate data into actionable insights to inform leadership decisions and identify optimization opportunities
• Continuously refine targeting strategies, creative approaches, channel mix, and onboarding journeys based on performance analysis
• Take on additional responsibilities as needed to support evolving business priorities; regional travel may be required.

• Bachelor's degree in Marketing, Business, Communications, or a related discipline
• 8-12 years of experience in growth, marketing, sales, or business development, ideally within a regulated or complex services environment
• Strong understanding of customer decision journeys, product dynamics, distribution models, and sales enablement processes

• Highly analytical, with hands-on experience in performance measurement and campaign optimization
• Proven ability to manage and influence diverse stakeholders across multiple functions and partners
• Strong execution and project management capabilities, able to handle multiple initiatives concurrently
• Confident communicator with the ability to present insights and influence decision-making
• Creative, adaptable, and comfortable testing new ideas in a fast-moving environment
• Results-oriented mindset with a strong focus on insight-led growth

Monroe Consulting