Content & Design Specialist
BD
- Kuala Lumpur
- Tetap
- Sepenuh masa
- Turn insights, ideas, and messages into clear, emotionally resonant content experiences.
- Apply information design and hierarchy to make content not just attractive, but useful, intuitive, and impactful.
- Work closely with the Greater Asia content lead to bring concepts, themes, and narratives to life visually.
- Explore creative angles and lateral ideas that bring freshness to internal and external content.
- External campaigns: digital content, decks, infographics, visual storytelling, omnichannel assets.
- Internal communication: advocacy tools, culture campaigns, leadership narratives, transformation stories.
- Enablement: training decks, sales motivation materials, marketing toolkits, story-based learning resources.
- Content that drives ambassadorship, alignment, and inspiration within internal teams.
- Shape complex ideas into simple, beautiful, logical structures that support understanding and decision-making.
- Build modular content blocks that scale across markets and channels.
- Create templated, reusable systems that support the Greater Asia Content Factory vision.
- Manage content within approval workflows and regulated systems (training provided).
- Ensure assets are trackable, tagged, attributed, and structured for measurement.
- Maintain consistency and brand coherence across countries and formats.
- 2–3 years of experience in design, content creation, visual communication, or hybrid creative roles.
- A portfolio demonstrating visual craft and conceptual thinking — clear hierarchy, narrative logic, and storytelling ability.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) with comfort shaping short form copy for clarity and tone.
- Strong organizational instincts and an appreciation for how structure, process, and systems enable creativity to scale.
- Ability to manage multiple projects and timelines in a regional environment with attention to detail and consistency.
- Interest in AI/LLM tools and how emerging creative technologies unlock new ways of working.
- A mindset that sees content as experience, meaning, and impact, not just output.
- A curious, exploratory mind — someone who:
- Loves wondering how things work
- asks thoughtful questions
- explores beyond the brief
- thinks laterally and imagines unexpected possibilities
- is energized by discovery, patterns, and insights
- Multilingual proficiency within Greater Asia is a plus.
- elevate BD’s storytelling
- strengthen our creative craft
- build a scalable content system for the region
- inspire internal teams and bring strategic narratives to life
- ensure our content is measurable, impactful, and ready for every channel