Senior Marketing Executive

Kuala Lumpur
Tetap
Sepenuh masa

8 hari lepas
Permohonan Mudah

Company Description, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.Job DescriptionSaladplate – Content & Insights Hub for the Hospitality, Food & Beverage PortfolioSaladplate is an online content and insights hub for the Hospitality, Food & Beverage portfolio by Informa Markets. One of the largest portfolios within Informa Markets with over 35 large-scale global events, the platform (Saladplate) reaches over 600,000 industry professionals through a combination of content-driven products including independent news, a bi-monthly e-magazine, e-newsletters, in-person business breakfast events for c-level executives, a consolidated supplier directory, whitepapers, and special Focus On country reports.We seek a data-driven, technology-oriented yet creative Senior Marketing Executive to support the day-to-day operations of the marketing department, including preparing and delivering a marketing plans and campaigns with the objective of driving relevant organic traffic to the platform and focusing on conversion/leads and engagement. The ideal candidate will have a strong understanding of marketing online content platforms, and the trade fairs industry and be able to work independently and as part of a team.IM Malaysia would like to invite suitable candidates to apply for the above position. In this role, the ideal candidate will possess well-rounded experience and skills in direct marketing, digital marketing and other form of promotion and communication for online content platforms and B2B Events.The candidate will work with internal project teams as well as with external partners and vendors/contractors to achieve overall marketing event goals. If you have a passion for marketing, content and trade events, IM Malaysia provides an opportunity to further develop your skills and career. emerging ASEAN markets backed with support of a global network.You will play an important role to:

Responsible on the production of marketing materials and campaigns to promote the content platform
Work out effective marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics
Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals
Implement content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time

QualificationsTo be successful in this role you will need to have:

Bachelor's Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
Min 2 years of experience in leading/executing marketing campaigns including organic and paid campaigns for projects/events/products
Excellent language proficiency in English; Ability to speak and write in Chinese and/or Bahasa Malaysia is a bonus
Excellent verbal and written communications skills. Strong presentation skills
Effective knowledge in digital marketing – web channel, social media, web analytics, emails marketing system, database management system.
Creative mind-set towards designing and content creation.
Desire to develop skills and knowledge
Possess a knack for multi-tasking and take pride in flawless work.
Dynamic team player and adaptable to change

Additional InformationWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say atOur benefits include:

Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
A flexible range of personal benefits to choose from, plus company funded private medical cover
A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
Strong wellbeing support through EAP assistance, mental health first aiders and more
Recognition for great work, with global awards and kudos programmes
As an international company, the chance to collaborate with teams around the world

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