Manager, Category Management
- Petaling Jaya, Selangor
- Tetap
- Sepenuh masa
- The Category Management team drives end-to-end category performance-from strategy and assortment to pricing, promotions, and partner success.
- We work closely with Marketing, Operations, Finance, Product, and Regional teams to deliver great selection, sharp pricing strategy and best-in-class user experiences.
- You will collaborate with Key Account Managers and Partner Operations to acquire and onboard strategic brands/merchants and to run joint business plans that grow the category sustainably.
- Reporting to the Head of GrabMart, you will own the strategy, P&L, and day-to-day execution for your category.
- You'll identify growth opportunities, acquire and onboard priority brands/merchants, shape assortment, negotiate commercial terms, plan campaigns, and use data to drive performance across GMV, revenue, margins, selection, and customer experience.
- Own category strategy and category P&L
- Define and execute short- and long-term growth plans; deliver GMV, revenue, margin, take rate, and contribution profit targets.
- Monitor market trends, competitor strategies, and consumer insights to refine category positioning and maintain competitiveness.
- Identify and prioritize strategic brands/merchants; lead outreach, pitching, and negotiations.
- Define pricing and promotion frameworks in coordination with Strategy & Growth to drive both top-line and profitability.
- Set clear KPIs for category performance (GMV, contribution margin, fill rates, supplier participation) and take corrective actions when needed.
- Partner with KAMs/AMs to onboard and set up catalogs/menu/inventory with strong fundamentals.
- Lead commercial negotiations and JBPs
- Negotiate commissions, trade terms, and marketing investments to maximize category profitability.
- Develop and track Joint Business Plans (assortment, pricing, visibility, promos, service levels).
- Drive pricing, promotions, and merchandising
- Build a balanced assortment strategy that ensures availability of staples, introduces innovation (new brands/products), and differentiates our platform with exclusives.
- Plan and execute promo calendars with Marketing/CRM; run A/B tests and measure ROI.
- Apply data-driven assortment planning: analyze customer behavior, sales velocity, and basket composition to decide which SKUs to expand, reduce, or rotate.
- Optimize in-app merchandising: search, homepage, collections, and placements for conversion.
- Partner with the Loyalty/Ads specialist to create category-led campaigns (e.g., repeat purchase programs, category sponsorships).
- Forecast and optimize operations
- Build demand forecasts; Partner with merchants on inventory availability and order fill rates
- Analyze performance and unlock insights
- Stakeholder and partner management
- Build relationships with brand/merchant decision-makers; conduct QBRs and performance reviews.
- Work cross-functionally with Marketing, Ops, Finance, Legal/Compliance, Product, and Regional teams.
- Process excellence and experimentation
- Pilot, learn, and scale initiatives that boost selection, availability, and growth.
- People leadership
- Lead and coach associates/analysts; contribute to a high-performance culture.
- A Bachelor's Degree in Business, Management, or Marketing is required; MBA.
- 8 years' experience in FMCG, E-Commerce or Retail, with a proven record in driving sales, revenue, or strategic partnerships.
- Strong eCommerce background, with understanding of key levers such as assortment planning, pricing & promotions, supplier funding, and retail media monetization.
- Strong negotiation skills and proven track record in managing suppliers.
- Strong analytical mindset, with experience applying AI-driven insights and tools to category strategy and operations.
- You have a good track record in leading teams, with experience in formal supervision and performance management.
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours