The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M*A*C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. What You Will Achieve Collaborate with the Regional Brand VP to create an online strategy for all platforms that aligns with the global brand strategy and works closely with the Affiliate Brand. This includes managing the online P&L, setting yearly regional channel objectives, and performing sales and volume forecasts to inform demand planning. Develop and manage the SEA activation portfolio and versioning per Affiliate with team support. This involves validating media and CRM plans, overseeing the execution of the activation plan with specialists, and tracking performance daily to identify ROI and potential corrective actions. Act as the main point of contact for the SEA4 and TH brand teams. Coordinate with various specialists to ensure the activation plan is executed effectively across all markets. Work with the DCM team, media manager, CRM manager, retail media network specialists, and eKAM to define and adjust brand online plans. Also, coordinate with Supply Chain and Customer Care specialists to align them with the activation plan, sales targets, and sales peaks. Ensure the implementation of recommendations from the Growth Team on various levers such as SEO, Paid Media, Retention, and UX. Participate in POC and tests on selected websites, and measure results and performance when applicable. Monitor online performance weekly, including net sales, traffic, conversion rate, and all e-commerce KPIs. Follow the online conversion and funnel to continuously enhance the user experience and customer engagement. The above statements reflect the general details considered necessary to describe the principle functions of the job identified and shall not be considered as a detailed description of all the work required inherent in the job. What You Will Need Bachelor's degree or equivalent with 7 years of prior experience in e-commerce, online or digital marketing from a consumer-focused brand or digital agency practice. Strong leadership and influencing skills to lead multiple projects in a matrix environment. Skilled at managing stakeholders at different levels of seniority to accomplish business goals while maintaining strong interpersonal relationships. Able to work effectively with teams spread across multiple geographies and time zones. Strong analytical skills, fast-learning, and flexible to deal with ambiguity. Detail orientated with strong sense of work prioritization. What We Offer We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career. Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge. Career development: we work with you to advance your career through short-term assignments, relocations and new experiences. Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities. Who We Are We are the global leader in prestige beauty -delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation - a desire to push the boundaries and invent the unexpected - as we continue the bold work of our founder Estée Lauder. We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles: Unwavering commitment to quality and excellence. Infusing creativity and innovation throughout all aspects of the business. Nurturing and developing world-class talent. Cultivating an inclusive and diverse workplace. Acting responsibly and caring for the communities we serve.
