Results-driven and strategic Senior Marketing Manager to lead the planning, development, and execution of marketing initiatives. The ideal candidate will oversee brand positioning, campaign execution, digital performance, and market growth strategies. You will collaborate cross-functionally to deliver impactful campaigns that drive customer engagement, retention, and business growth. WHAT YOU'LL CHAMPION: Develop and execute go-to-market strategies aligned with company goals and market trends, including brand positioning enhancement Work closely with Head of Brand & Marketing to govern, assist, and strategize with all regional markets who will be reporting in to this function. Key market includes Australia, India, China, Singapore, HongKong Macao, Taiwan, Japan and Korea. Manage P&L with a focus on cost optimization and revenue growth with planning and managing integrated marketing campaigns across digital, social, CRM, and offline channels. Lead brand positioning, storytelling, and visual consistency across all touchpoints Conduct market research and competitive analysis to identify new opportunities. Manage marketing calendar, budgets, timelines, and external vendors including media agencies and tourism partners. Using creative/ effective channels to maximize promotional opportunities for airasia in a cost-efficient manner, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business Track and report on KPIs, campaign performance, and ROI to optimize effectiveness. Manage and grow internal marketing team members and support their development. WHO YOU ARE: Bachelor's degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline At least 8- 10 years working experience product marketing, with a focus on expanding new business opportunities and strong in P&L Management At least 5 years of team management to drive the team and foster a collaborative and productive work environment Skilled professional in Project Management, Timeline Management, and Vendor Management Excellent analytical skills and ability to understand data, campaign performance and business financials with detailed-oriented Proven track record of delivering successful campaigns and measurable business results. Ability to think both strategically and tactically in a fast-paced environment. Excellent English verbal and written communication skills with the ability to foster collaboration & goodwill between different teams Demonstrable passion for travel in general and with Asia in particular WHAT YOU'LL ENJOY: Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities. Emotional Wellbeing : Paid time off, wellness programmes, and childcare amenities. Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes. Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners. A unique Allstar culture like no other WHAT YOU'LL ENJOY: Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities. Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities. Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes. Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners. A unique Allstar culture like no other OUR HIRING PROCESS: Application received Candidate screening Interview(s) and assessment(s) Background check and/or other assessments Offer and negotiation GET TO KNOW AIRASIA: AirAsia has been the World&aposs Best Low-Cost Airline for 15 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly. GET TO KNOW US: Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You'll know us as the 'Now Everyone Can Fly' airline (if you don't, we're definitely older than you). Today, we're more than just an airline. We're Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean. Above all, we're Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we're excited to have you onboard. Search Firm Representatives - We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre-existing agreement in place. We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer. Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Show more Show less