Field Marketer

• Executed end-to-end B2B events, including industry events, roundtables, and networking sessions.
• Managed event logistics and operations, including vendors, agencies, budgets, and on-site delivery.
• Coordinated audience targeting, invite lists, and follow-ups with Sales and Partnerships.
• Delivered post-event reporting, including lead capture and performance insights.

• Co-developed and executed partner-led marketing campaigns (events, webinars, email, social).
• Built and maintained partner marketing toolkits (decks, one-pagers, templates, landing pages).
• Managed lead tracking, routing, and reporting for partner initiatives.

• Coordinated production of local case studies, customer stories, and vertical content.
• Localised global messaging and assets for the Malaysia market.
• Maintained a structured repository of marketing assets for internal and partner use.

• Supported execution of performance marketing campaigns, including QA of creatives and messaging.
• Coordinated landing pages, tracking (UTMs), and campaign reporting.
• Partnered with Growth and Analytics teams to optimise campaign performance.

• Tracked performance across events, campaigns, and partner programs.
• Reported on leads, opportunities, and pipeline influenced by marketing activities.
• Delivered regular insights on what worked, what didn’t, and optimisation opportunities.

• 3+ years of experience in B2B marketing, preferably in field marketing, partner marketing, or integrated campaigns.
• Experience in fintech, SaaS, or B2B technology environments is preferred.
• Proven track record of executing events, campaigns, and partner initiatives that drive leads and pipeline.
• Strong project management skills, with the ability to manage multiple workstreams.
• Hands-on experience with CRM, marketing automation, event platforms, and analytics tools.
• Strong communication skills in English and Bahasa Malaysia.
• Self-starter with the ability to operate in a fast-paced, evolving environment.

Hire Digital