Livestream Marketing Executive - Shopee Official Account (OA)
Kuala Lumpur
Tetap
Sepenuh masa
8 jam lepas
Job Description: Lead the end-to-end planning and execution of livestream marketing campaigns, ensuring they are aligned with key business objectives and topline growth targets Monitor key performance metrics of livestream shows, and generate post-campaign reports for actionable improvement. Work closely with internal teams (e.g. Marketing, Business Development, KOLs, Affiliates and Product) to develop and run engaging, high-impact livestream campaigns that drive user engagement and sales Coordinate with internal stakeholders to manage setup requirements for campaign assets, vouchers, and coins requests. Coordinate livestream scheduling and maintain strong working relationships between Shopee Business Development teams, and key on-air talents (including Hosts, KOLs, and Affiliates), ensuring clear and consistent communication at all times Support livestream production by assisting with production curation, SKU selection and performance analysis to drive commercial growth for the business. Requirements: Bachelor's Degree, Background in marketing or business management preferred. Fresh graduates with an interest in e-Commerce or 1-2 years of work experience in a Marketing role (experience in e-Commerce, telco, FMCG, or previous experience executing front-end app changes preferred) Proficiency in Microsoft Excel and PowerPoint familiarity with Google Sheets Strong communication and interpersonal skills to manage stakeholders and partners Good project management skills: Able to cascade and manage timelines so all deliverables required for executions are completed on schedule Excellent organizational, analytical, and problem-solving abilities Able to support execution of livestreams outside regular working hours. Familiar with navigating popular e-commerce & livestreaming platforms.