About the job DIGITAL MEDIA EXECUTIVEResponsibilities: To develop and post daily content (images, videos, reels/stories) across Facebook, Instagram, Tik Tok and other platforms; to plan and execute content around promotions, new product launches, seasonal campaigns and outlet activities; to monitor audience trends, comments and insights to adjust strategy and increase reach and engagement; to assist in achieving monthly growth targets for followers, engagement and reach; to visit outlets and coordinate with operation team/ outlets person in charge to take photos/videos of product, promotions and store activities; to support digital campaigns, giveaways and special events; to prepare creative assets (captions, posters, video edits) for campaigns; to track weekly/monthly performance of content and provide basic insight reports; and to suggest improvements based on performance data.
Diploma/Bachelor's degree in Mass Communication/Multimedia/Business/Marketing Studies or equivalent.
Minimum 3 years working experience in the same or related field. Salary RM3K and above depending on the qualification and experience.
Good communication skills and ability to work independently on-site.
Creative, proactive and a team player.
Proficient in Adobe Photoshop, Illustrator, Canva and Capcut.
Familiar with Meta Business Suite, Tik Tok Creator Studio, Xiao Hong Shu (XHS) Creator Center.
Knowledge of social media platforms (FB, IG, Tiktok, XHS).
Experience in using Facebook & Instagram Ads, as well as Google Ads and YouTube Ads for boosting and campaign management.
