JOB DESCRIPTION We are seeking a dynamic and forward-thinking Digital Marketing Executive to lead and execute digital initiatives that elevate the People Prowess brand. This permanent role offers a platform to strategize, implement, and monitor marketing efforts while driving engagement and measurable growth across digital channels. Key Responsibilities: 1) Strategize and expand brand presence across LinkedIn, Facebook, TikTok, YouTube and emerging platforms 2) Develop and optimize visual content using Canva and other tools, ensuring high audience engagement 3) Oversee content scheduling, performance tracking, and real-time engagement across platforms 4) Manage and update website content via CMS platforms such as WordPress, ensuring accuracy and relevance 5) Design and execute email marketing campaigns and promotional initiatives 6) Analyze digital performance metrics, prepare insights, and recommend optimization strategies 7) Stay ahead of digital trends, recommending innovations to improve brand positioning 8) Collaborate with internal teams for cohesive messaging and campaign integration Show more Show less