Senior Buyer

• Develop seasonal and annual buying strategies aligned with business objectives and customer insights.
• Manage open-to-buy (OTB) plans, ensuring assortment efficiency, depth, and breadth.
• Identify white space opportunities and drive product innovation to enhance the USC brand mix.

• Curate and select compelling assortments across apparel, footwear, and accessories within your assigned categories.
• Work closely with key brand partners and distributors to secure exclusives, SMUs, and first-to-market launches.
• Manage product lifecycle planning to maximize sell-through and minimize markdown exposure.

• Build and maintain strong relationships with local and international brands.
• Negotiate cost prices, margin improvements, trading terms, and exclusivity opportunities.
• Collaborate on SMU (special make-up) and exclusive product opportunities to drive differentiation in the market.

• Monitor weekly trade performance and stock health; and sell-through targets by category and brand.
• Prepare weekly/monthly performance reports with clear recommendations
• Analyze customer, market, and competitor data to identify growth opportunities and mitigate risks.
• Take proactive action on underperforming products through markdowns, transfers, or promotions

• Partner with Visual Merchandising, E-commerce, and Marketing to ensure alignment across channels.
• Work with Planning and Allocation teams to optimize distribution strategies and store grading.
• Work closely with Store Operations to understand customer feedback and regional needs.

• Guide and mentor junior buyers or assistants, providing clear direction and development support.
• Lead seasonal buying Sell-In and market visits to source new brands and product innovations.

• Minimum 5-7 years of buying experience in sports, fashion, or lifestyle retail, preferably within a multi-brand environment.
• Strong commercial acumen with proven experience in margin management, supplier negotiations, and category growth.
• High competency in trend forecasting, range building, and performance analysis.
• Excellent interpersonal and communication skills with an ability to influence internal and external stakeholders.
• Proficiency in Excel and retail reporting tools (e.g., Power BI, Tableau, or similar).
• Passion for fashion, streetwear, lifestyle trends, and delivering customer-first assortments.

Frasers Group