FMCG - Regional Trade Activation Manager

• Develop and implement trade activation strategies to enhance brand presence and sales.
• Collaborate with sales and marketing teams to align trade plans with overall business goals.
• Monitor and analyze the effectiveness of trade marketing activities and recommend improvements.
• Manage budgets and ensure optimal allocation of resources for trade campaigns.
• Foster strong relationships with retail partners to maximize promotional opportunities.
• Prepare detailed reports on trade activation performance and market trends.
• Ensure compliance with brand guidelines across all trade marketing initiatives.
• Stay updated on industry trends to identify innovative activation opportunities in the FMCG market.

• Minimum 5-8 years of experience in Trade Marketing, Shopper Marketing, or Commercial Activation, ideally within FMCG or consumer health categories.
• Strong background in in-store execution, channel activation, and shopper programs.
• Experience managing stakeholders across multiple markets is an advantage.
• Ability to communicate effectively across cultures and functions.
• Proficiency in Mandarin is preferred to support key stakeholder interactions.
• Willingness to travel regionally on a periodic basis.

• Opportunities to work within a leading FMCG organization.
• Supportive work environment with growth and development opportunities.

Michael Page