Business Development Manager (On Trade) - FMCG

• Drive revenue growth across HORECA Key Accounts (hotels, high‑end restaurants, premium outlets).
• Manage and strengthen relationships with existing distributors; identification of new distributors is an added advantage.
• Execute on‑trade sales strategies aligned with brand and portfolio positioning.
• Conduct 4-8 outlet visits per week, including evening engagements.
• Build strong relationships with outlet owners, sommeliers, bar managers, and F&B decision‑makers.
• Ensure strict adherence to company compliance, ethical standards, and entertainment policies.
• Provide commercial insights and recommendations to management to support business growth.
• Collaborate closely with marketing and regional stakeholders.

• 3-5 years of relevant sales experience, ideally within the alcohol / spirits / wine industry.
• Candidates from competitors or similar premium alcohol companies strongly preferred.
• Proven ability to identify and pursue new business opportunities effectively.
• Excellent communication and interpersonal skills to build strong client relationships.
• Fluent English (strong), Mandarin, and Cantonese.
• Strategic thinking and problem-solving abilities to meet business objectives.
• A results-driven mindset with a focus on achieving sales targets.
• Ability to work independently and manage multiple priorities effectively.

• Performance-based bonus to reward your contributions.
• Opportunity to work with a reputable large organization in the FMCG industry.
• Potential for professional growth and career advancement.

Michael Page