General Manager, Sales and Marketing

• Develop and implement integrated marketing strategies in line with project launch schedules and revenue objectives

• Define project positioning, unique selling propositions (USP), target audience segmentation, and pricing strategy in collaboration with Management

• Establish and sustain strong brand positioning across all developments

• Plan and manage annual marketing budgets to ensure maximum return on investment (ROI)

• Conduct market research and competitor analysis to support product development and pricing decisions

• Develop comprehensive marketing plans and strategies (including marketing collaterals, sales applications, pricing strategy, A&P budgets, timelines, sales documentation, launch events, sales gallery setup, and international property exhibitions) to drive successful project sales

• Oversee and manage appointed creative agencies, scale model vendors, end financiers, property agents, and other external partners as required

• Lead digital marketing initiatives while monitoring and analysing campaign performance metrics such as cost per lead (CPL) and conversion rates

• Initiate co-branding and data-sharing strategies to leverage the strengths and resources of both the company and its partners for mutually beneficial opportunities

• Conduct marketing audits to evaluate the overall effectiveness of project launch campaigns and prepare weekly and monthly reports for Management

• Identify, engage, and deliver briefings or presentations to potential property agents (both local and international) to support their sales efforts

• Support and participate in sales presentations to clients when required

• Ensure projects are approved for end-financing empanelment with adequate loan margins

• Demonstrate strong knowledge in handling matters related to KPKT, Bumiputera release, and LPHS, while maintaining good relationships with relevant authorities

• Perform any other duties or responsibilities as assigned by Management from time to time

• At least 8 years of progressive experience in sales and marketing within the real estate or property development sector

• Proven track record of leading high-performing sales and marketing teams to achieve ambitious targets

• Demonstrated ability to design and execute effective marketing campaigns across both traditional and digital platforms

• Strong communication and negotiation skills, with the ability to engage a wide range of stakeholders

• Analytical mindset with the ability to interpret market data and make well-informed, data-driven decisions

• A tertiary qualification in marketing, business, or a related discipline

• Familiarity with the Malaysian property market and its regulatory framework

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