Senior Campaign Marketing Executive

SK Intellix Lihat semua pekerjaan

  • Kuala Lumpur
  • RM 4,000 per bulan
  • Tetap
  • Sepenuh masa
  • 20 hari lepas
Role SummaryThe Senior Campaign Marketing professional leads the planning, execution, and optimization of integrated, multi-channel campaigns to achieve awareness, demand, and revenue outcomes. The role owns strategy, cross-functional orchestration, budget stewardship, and performance measurement across the customer journey.Key Responsibilities:Strategy & Planning
  • Develop integrated marketing campaign strategies aligned with commercial goals and target segments.
  • Define the channel mix (email, paid social, search, programmatic, content, events, web), messaging frameworks, and testing roadmaps.
  • Establish clear KPIs/OKRs and campaign hypotheses based on data, market trends, and customer insights.
Execution & Optimization
  • Lead end‑to‑end campaign delivery, including briefs, timelines, asset development, and campaign launches ensuring work is delivered on time and within budget.
  • Continuously optimize both active and future campaigns using performance insights and structured feedback loops.
Cross-Functional Collaboration
  • Work closely with analytics, product, sales, content/creative, web teams, and external agencies to deliver cohesive, high-performance campaigns.
  • Align stakeholders on goals, messaging, and success criteria; provide regular campaign updates and post‑campaign reviews.
Reporting & Insights
  • Build dashboards and analyze funnel and customer journey data to identify insights and opportunities.
  • Prepare weekly and monthly performance reports with actionable recommendations.
  • Ensure all campaigns comply with organizational, branding, and governance standards.
Job Requirement:
  • Candidate should possess a Bachelor Degree, Diploma / Advanced Diploma or equivalent in Marketing, Commerce, Advertising / Media,Art / Design / Creative Multimedia
  • Preferably at least 6 years of related working experience.
  • Preferably SENIOR EXECUTIVE specializing in Sales / Marketing or equivalent.
  • Good communication skills in English, Malay, Mandarin language for both spoken and written
  • 1 PERMANENT positions available

SK Intellix