Senior Marketing Manager (Asset Management / Wealth Management)

charterhouse partnership | asia

  • Kuala Lumpur
  • Tetap
  • Sepenuh masa
  • 3 hari lepas
We are partnering with a growing financial services company to hire a Funds Marketing professional to drive product marketing and campaign activation across investment and wealth solutions. This is a high-impact role combining product marketing, digital campaigns, and client engagement, with strong exposure to leadership and the opportunity to shape marketing strategy in a scaling organisation. Key Responsibilities: Product Marketing & Fund Activation Lead product marketing strategies for funds, investment products, and wealth solutions Drive end-to-end campaign execution (launch optimisation performance tracking) Translate investment insights and fund performance into clear, compelling messaging Ensure compliance with financial regulatory marketing guidelines Monitor market trends, competitor landscape, and investor behaviour Digital Marketing & Lead Generation Execute campaigns across SEO, SEM, social media, email marketing, and paid ads Optimise website, landing pages, and digital funnels for conversion Manage content calendars, digital assets, and campaign analytics Drive lead generation, nurturing, and conversion strategies Events, Offline Marketing & Client Engagement Plan and execute seminars, roadshows, and partner events Develop sales enablement materials (presentations, brochures, marketing kits) Ensure seamless integration between offline and digital campaigns Branding, CRM & Customer Experience Strengthen brand positioning and corporate identity Support PR, communications, and media engagement Drive CRM strategies, client segmentation, and retention initiatives Enhance engagement with affluent client segments Requirements: Bachelor's degree in Marketing, Business, Communications, Media, or a related field 8+ years of experience in marketing within financial services (asset management / wealth management / private banking / investment products) Strong background in product marketing for funds or investment products Hands-on experience in digital marketing (SEO, SEM, social, email, analytics) Exposure to events, seminars, and offline client engagement activities Ability to translate complex financial concepts into client-friendly messaging Experience mentoring or guiding junior team members (or ready to step up) Highly organised, analytical, and comfortable in a fast-paced, growth environment Only successful candidates will be notified. EA License no.: 16S8066

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