Job brief We are currently partnering with our client - a global leader in automated optical inspection (AOI) and related equipment - to recruit a Sales Engineer. This role will lead the sales efforts for PCBA/SMT/AOI, semiconductor packaging and testing, X-ray, dispensing, and related equipment, driving revenue growth, expanding market reach, and building a strong client base in the assigned region/country. Responsibilities Independently conduct business negotiations, manage the full sales cycle (quotations, contract signing, and order follow-up), and execute regional/national sales strategies to achieve assigned sales targets. Develop and cultivate clients in the assigned region, deeply understand their production needs, coordinate internal resources to provide technical support and after-sales services, and strengthen client relationships to improve satisfaction and loyalty. Lead product and market promotion initiatives in the assigned region, including overseeing and participating in international exhibitions to enhance brand visibility and market penetration. Monitor market trends and significant changes in the regional market, develop timely and effective response strategies, and ensure successful implementation to maintain competitive advantage. Drive new product and new market development plans, expanding the product's market coverage and unlocking new growth opportunities. Collect and organize regional product feedback, market intelligence, and customer needs, and provide regular summaries to support internal product optimization and strategy adjustment. Assist in the recruitment, training, and management of the local sales team, and complete other tasks assigned by superiors. Requirements Bachelor's degree or above, with a background in Electronics, Automation, Mechanical Engineering, Semiconductor, or other related science and engineering disciplines is preferred. 3+ years of overseas market channel sales experience, with proven expertise in selling PCBA/SMT/AOI, semiconductor packaging and testing, X-ray, dispensing, or related equipment; familiarity with relevant processes and technologies is a major plus. Proactive, self-driven, and well-versed in overseas market dynamics, with strong market sensitivity and logical analysis capabilities to identify business opportunities. Excellent communication and coordination skills, coupled with a strong team spirit and a results-oriented mindset to drive sales performance. Fluent in English with exceptional business negotiation skills; proficient in Mandarin communication is a plus. Willing and able to travel for business, with a strong sense of responsibility and the ability to work under pressure.
