Associate Customer Marketing

• Candidate will be responsible for extracting insights from Customers sell in and sell out database and formulate as appropriate.
• Analysis of aftersales business performance for both service and parts; looking at market trends to identify opportunities in both B2C as well as B2B verticals, to support strategic business decision-making and revenue maximization.
• Metrics and Reporting: Establish key performance indicators (KPIs) for customer marketing initiatives and regularly report on campaign effectiveness. Use data insights to make informed decisions and adjust strategies accordingly.
• Conduct post evaluations of Promotions, activations, innovations launch, and visibility initiatives.
• Manage all vendors, delivery, and quote management plus processing PO's.
• Working in partnership with the sales/marketing team to identify risks and opportunities to calculate size of prize and make recommendations on opportunities to close gaps. New customer development set up, end to end process.
• Where there are gaps in demand, work with sales team to identify most effective levers or customer activities (promotions, calendar events) to address market concerns and to manage inventory and ordering to balance supply & demand while minimizing inventory losses.
• Work closely with product, sales, and customer support teams to ensure a cohesive customer experience. Align marketing efforts with product launches, updates, and sales initiatives.
• Manage portfolio by channel including changes: discos, weight outs, replacements and formulas.
• Work on Customer selling decks on New promo ideation/Innovations/Activations
• Deliver activation across Path to Purchase:

• Activation big idea based on path to purchase touchpoints to communicate at the right place at the right time.
• Tailored messaging/mechanics to tie into consumption needs and occasions.

• Support Strategy & Planning - Assists in gathering data and preparing materials for strategy sessions - Helps track progress on key initiatives and timelines
• Shopper Activation Support - Coordinates logistics for promotional activities and events - Assists in POSM tracking, repacking coordination, and vendor communications - Maintains activation calendars and supports execution follow-ups
• Commercial Operations & Analysis - Prepares reports and presentations for distributor meetings - Supports training logistics and documentation for distributor teams - Helps gather data for business reviews and planning
• Administrative & Budget Support - Manages PR/PO processing and budget tracking -
• Organizes team meetings and maintains documentations.
• Supports internal communication and reporting needs
• Maintains activation calendars and supports execution follow-ups
• Tracks progress on key initiatives and timelines
• Selling deck preparation and competitive intelligence report
• Works with sales team to sustain and explore business
• Communication between sales and marketing/cross-functional teams
• Portfolio management and 2-years planning
• Innovation performance tracking
• Sales report analysis
• Distribution and on-shelf rate tracking report
• Coordinates key business projects and manages the process
• Innovation performance tracking and 2-year-planning
• Data and materials collection for strategy sessions, supporting business strategy building
• POSM tracking, repacking coordination, and vendor communications
• Manages PR/PO processing and budget tracking

• Bachelor's degree
• 2-3 yrs relevant experience
• Proficient in MS Office (Excel, PowerPoint, Word)
• Strong organizational and communication skills
• Basic understanding of marketing and sales processes
• Fluent Chinese and English communication skills including reading and writing
• Familiarity with budget tracking and reporting tools is a plus
• Must be willing to travel to Hong Kong and Taiwan as needed (once per quarter)

The Hershey Company