Are you ready to spice up the world of marketing and take our food and beverage chain to new heights of deliciousness Tea Garden is on the hunt for a passionate individual with a taste for creativity and a hunger for success. If you&aposve got a knack for marketing and a love for all things food-related, this is the perfect opportunity to sink your teeth into! Job Description: 1. CRM Campaigns Support a. Plan and execute data-driven CRM campaigns to enhance customer experience and increase loyalty and membership growth. b. Segment customer database based on insights and behavior to deliver targeted messaging. c. Propose and support improvements to CRM systems and workflows for better efficiency and tracking. d. Monitor campaign performance and make adjustments to optimize CRM ROI. 2. Offline Marketing Campaigns a. Work with colleagues to create sizzling seasonal LTO promotions that drive sales and hit those profitability goals. b. Partner with branding for tasty creative assets and POSM materials that bring the campaign to life. c. Coordinate with operations to make sure every promotional detail is served to perfection. d. Maximize on-site customer engagement during events and track the success of each campaign, optimizing for the best response and ROI. 3. FMCG & Merchandise Sales a. Keep the merchandise sales flowing, ensuring product displays are fresh, promotions are hot, and inventory is stocked just right. b. Spice up FMCG sales with exciting incentive programs, teaming up with HR and operations for the perfect blend. c. Work with branding to launch new products and make sure they're seamlessly integrated into the outlet menu. 4. Delivery Platforms a. Plan and deliver mouth-watering campaigns across delivery platforms that get customers craving your brand. b. Optimize special menu items to boost brand awareness, customer acquisition, and sales. c. Dive into campaign performance data and adjust your strategy to ensure your virtual kitchen stays ahead. d. Maintain strong ties with platform account managers to keep things running smoothly. 5. Performance Metrics a. Your mission Hit those LTO and FMCG sales targets while driving traffic like a top-tier restaurant. b. Maximize profitability through drink sales, LTO/LSM ROI and CRM efforts. And for dessert, enhance the customer experience (NPS) with targeted CRM initiatives, making sure every diner leaves satisfied and eager to return. 6. Ad-Hoc Tasks & Projects a. Step in to handle any unexpected tasks or special projects that come your way. b. Think of it as a dash of creativity and problem-solving sprinkled in whenever the kitchen needs a little extra flair! Show more Show less