Regional Marketing Manager (Food Ingredients - B2B)
Michael Page Lihat semua pekerjaan
- Kuala Lumpur
- RM 180,000-220,000 per tahun
- Tetap
- Sepenuh masa
- Implement and monitor the country‑level business plan.
- Analyze market, category, and consumer trends across key Southeast Asian markets.
- Translate insights into actionable recommendations to support business growth.
- Conduct and coordinate market research to inform innovation and customer briefs.
- Create food experiences, product concepts, and narratives grounded in consumer behaviour and brand trends.
- Develop compelling proposals tailored to local taste profiles and market needs.
- Collaborate with commercial and creation teams to build presentations, workshops, and customer engagement sessions.
- Support customer pitches and project development with insight‑driven marketing ideas.
- Enhance brand presence through events, marketing materials, and digital content.
- Ensure consistency with regional marketing strategy and visual identity guidelines.
- Plan and deliver marketing activities on time and within budget.
- Track campaign performance, share learnings, and maintain accurate reporting.
- Integrate sustainability, wellbeing, and future‑focused trends into marketing programs.
- Champion new technologies, tools, and creative formats to elevate customer engagement.
- A degree in Marketing, Business Administration, or a related field.
- Proven expertise in developing and executing marketing strategies within the FMCG (B2B) industry.
- Strong analytical skills to assess market trends and campaign performance.
- Exceptional leadership and team management capabilities.
- Excellent communication and interpersonal skills to collaborate with various stakeholders.
- Proficiency in marketing tools and platforms to drive results.
- Work on creative, insight‑driven food concepts.
- Collaborate with diverse teams in a fast‑moving, innovative environment.
- Shape market‑relevant food concepts using real consumer insights and flavour innovation.
- Work closely with culinary, R&D, and commercial teams to influence products that reach consumers across the region.