Role Purpose Drive measurable commercial impact through service excellence, selling capability, and leadership development on the shop floor. Focus on Conversion, NPS, and leadership ecosystem creation. Key Responsibilities Training Development & Localization Design, update, and enhance training curricula. Localize global content while preserving training intent and brand integrity. Create and maintain manuals, modules, and toolkits. Retail Capability Building: Service, Selling, Product Deliver training that strengthens service behaviors, selling skills, and product storytelling. Integrate digital tools into training. Link coaching outcomes to commercial KPIs. Evaluate training effectiveness through data and store visits. Leadership & Coaching Capability Development Build coaching capability of Store Managers and strengthen training Leads at stores. Support leadership behaviors at store level. Own onboarding process, frameworks and standards for all Retail and Franchise employees. Own onboarding framework & standards Partner with District Leads for local delivery Continuously refine based on store feedback Cross-functional Collaboration & Commercial Readiness Collaborate with Retail Ops, Marketing, Brand, Merchandising on campaign readiness. Lead training during peaks & product launches Translate training strategies into frontline execution guidance. Translate campaigns and commercial moments into store actions Franchise Training Support Lead, Design & implement Retail Training Model Define expectations, metrics, and governance Regular check-ins with franchise partners to ensure execution Key Performance Indicators (KPIs) Sustained improvement in Conversion & NPS Visible uplift in store & district leadership Effective district training ecosystem Scalable franchise training execution Strong leadership presence & communication Required Skills & Competencies Consumer focus Communication & presentation Collaboration & influencing Problem solving & analysis Retail training & facilitation Product knowledge Digital learning platform proficiency On-floor coaching Stakeholder Interfaces Retail Operations, Franchise team, Marketing, Brand Activation, Merchandising, Regional Sales Academy Professional Background / Experience Minimum 3-5 years in Retail Training or Operations. Preferably sports, apparel, fashion, or FMCG Retail. Education Requirements Degree or Diploma in Sales, Marketing, Retail Management, Business or related field. IT & Digital Skills Outlook: Advanced Word: Advanced Excel: Advanced PowerPoint: Advanced Language Skills English: Advanced Local language: Fluent adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
