Digital Marketing & E-Commerce Manager

• Develop and execute comprehensive digital marketing strategies across various platforms including social media (Facebook, Instagram, TikTok) search engines (SEO/SEM) and email marketing to drive brand awareness, customer engagement and sales for our gems and jewellery products.

• Manage and optimize all e-commerce operations, including website content updates, product listings, pricing strategies and online promotions to ensure a seamless and engaging customer journey.

• Plan, implement and analyze marketing campaigns, including content creation (visuals, videos, copywriting) and performance tracking, to achieve specific marketing objectives and ROI.

• Conduct market research to identify trends, competitor activities and customer preferences within the gems and jewellery industry, translating insights into actionable marketing strategies.

• Oversee brand management, ensuring consistent brand messaging and visual identity across all online and offline touchpoints, and developing strategies to enhance brand perception and loyalty.

• Collaborate with the sales team to align marketing efforts with sales goals, providing marketing support for new product launches and promotional activities.

• Monitor and report on key marketing metrics, providing regular performance analysis and recommendations for optimization to senior management.

• Possess a Diploma in Marketing, Business Administration or a related field.

• Minimum of 1-2 years of proven experience in Digital Marketing, specifically within the e-commerce or retails sector, preferably in gems/jewelleryDemonstrable expertise in managing and optimizing social media marketing campaigns across various platforms (e.g. Facebook, Instagram, TikTok) to drive brand engagement and sales.

• Strong understanding and practical experience in content marketing, including strategy development, creation and distribution of engaging content relevant to the jewellery industry.

• Proficiency in campaign management, from conceptualization and execution to performance analysis and reporting.

• Experience with market research to identify trends, customer preferences and competitive landscapes within the jewellery market.

• Proven ability to contribute to and execute brand management strategies, ensuring consistent brand messaging and image across all online channels.

• ​Fluency in both Bahasa Malaysia and English, with excellent written and verbal communication skills for effective communication with local and international audiences.

• EPF

• SOCSO

• Annual Leave

• Medical Leave

• Staff Appreciation & Rewards

• Salary Increment

• Performance Bonus

• Maternity Leave

• Free Laptop/Phone for Work

• Company Trip

• Compassionate Leave

• Casual Wear

• Company Activities

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