Chief Marketing Officer

• Develop and execute full-funnel marketing strategies aligned with revenue and expansion goals.
• Define market positioning, brand strategy, and competitive differentiation.
• Lead SEO strategy including content marketing, backlink building, and technical SEO.
• Ensure long-term organic traffic sustainability.
• Oversee paid media channels (Meta, Google, TikTok, programmatic, influencer, OEM traffic, affiliate networks).
• Manage ROI and media buying performance.
• Build and manage affiliate programs, master agents, and media partnerships.
• Develop lifecycle marketing strategies (email, SMS, push notifications).
• Keep high standard and manage online/offline promotions.
• Coordinate sales, inventory, marketing, and customer service across various platforms.
• Oversee promotional campaigns, tournaments, and seasonal campaigns.
• Drive data-based decisions and executive reporting.

• Bachelor's degree or above in Marketing, Business Administration, or a related field.
• 8 years or above marketing experience with 5 years or above in a management position.
• Gaming/entertainment background preferred.
• Strong experience in affiliate marketing, media buying, and performance marketing.
• Proven track record in scaling revenue and user acquisition in competitive markets.
• Strong analytical skills and KPI-driven mindset.
• Proficient in SEO and strategy tools (such as Google Analytics, Ahrefs, etc.); capable of increasing traffic.
• Fluent Chinese & English and familiarity with the local language and culture is a plus.

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