
Manager, Student Recruitment
- Malaysia
- Tetap
- Sepenuh masa
1. Develop, plan, and manage student recruitment and enrolment strategies in collaboration with the Senior Manager, Recruitment and Admissions.
2. Lead and manage the student recruitment team, monitoring performance to ensure enrolment targets are met across all intakes, including responsibility for leads management.
3. Collaborate with the Prospect Experience & Admission Manager to drive successful student conversions and enrolments.
4. Conduct market and competitor analysis to propose tactical recruitment initiatives, including tuition fees, waivers, and scholarships.
5. Support efforts to optimise Sales Cost of Acquisition by enhancing process efficiency and improving team productivity
6. Work alongside Marketing & Communications teams to develop and execute promotional campaigns across digital and print channels to support recruitment efforts.
7. Coordinate with HWU's regional recruitment teams to support student recruitment across the HWU global network.
8. Plan, lead, and execute recruitment events, including on-campus Open Days, education fairs and special events designed to attract prospective students
9. Monitor recruitment activities, providing timely reports and insights to the Senior Manager, Recruitment and Admissions.
10. Stay updated on education industry trends, analysing market data and prospect enquiries to identify opportunities for new programme development.
11. Lead, motivate, and develop the student recruitment team, including identifying and addressing training needs.
12. Manage and train a team of student ambassadors to assist with recruitment activities.
All HWUM staff endeavours will embody our shared values of: Inspire, Collaborate, Belong, and Celebrate.Please note that this job description is not exhaustive, and the role holder may be required to undertake other relevant duties commensurate with the grading of the post and its general responsibilities. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolvePerson SpecificationEducation & QualificationsEssential
- Must have a degree - preferably in marketing, communications, business, administration or relevant professional qualifications
- A minimum of 5 years' experience in a student recruitment environment.
- Proven experience in leading teams and engaging stakeholders to deliver effective and efficient student recruitment strategies.
- Experienced in managing external agencies to enhance and supplement recruitment activities.
- Strong record of success in goal-driven roles
- CRM experience/training to manage sales pipeline.
- Proficient in data analysis, performance reporting, and executing strategic initiatives
- Familiarity with international student markets and regional recruitment trends.
- Strong Interpersonal Skills: Demonstrable and well-developed interpersonal skills; comfortable engaging directly with suppliers, agents, and prospective students. Proven track record in building productive relationships with clients, partners, and suppliers.
- Excellent Communication Skills: Exceptional written and verbal communication abilities, with a professional tone suitable for handling complex enquiries.
- Able to make independent decisions affecting day-to-day operations while involving relevant stakeholders as needed.
- Experienced in managing and motivating teams to achieve recruitment objectives.
- Proactive and Adaptable: Flexible, proactive, detail-oriented, and self-motivated.
- Able to maintain high performance under pressure and meet tight deadlines, employing appropriate coping strategies to sustain personal wellbeing.
- Professional Presentation: Able to present a professional image and communicate confidently with a broad range of individuals, from prospective students and parents to senior managers and external stakeholders.
- Analytical and Strategic Thinking: Strong analytical skills, capable of interpreting data, evaluating reports, presenting findings, and generating actionable insights to inform recruitment strategies.
- Collaborative Approach: Proactively builds relationships and networks across teams, both within the HWUM campus and across the HWU Group, to drive shared objectives.
- Result-Oriented: Takes prompt, proactive action to accomplish objectives and deliver outcomes efficiently.
- Strong Selling and Counseling capabilities
- Strong Customer Service experience
- Familiar with Sales Tools, Processes and Technological development and management.
- Familiar with Higher Education products customer profiling and competitor profiling.
- Strong AMP:
- Attitude: Value-driven with strong work ethics.
- Motivation: Highly self-motivated with a focus on achieving results.
- Passion: Committed to the broader purpose of higher education and its impact on society. * Sales Driven: Results-oriented with a passion for delivering outcomes through effective sales methodologies and a culture of excellence.
- Excellent Communication & Presentation: Skilled in communication, presentation, counselling, and people management.
- Team Player: Collaborative, with experience working across levels in complex organisations to achieve shared goals.
- Conflict Management: Capable of identifying and resolving conflicts fairly and efficiently
- Project Management: Strong planning and monitoring skills to lead and deliver successful projects.
- Willing to work beyond normal working hours and during weekends.