About the company: At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation. About the role: As a Senior Paid Media Specialist - You will plan, executes, and optimizes digital ad campaigns (like Google, Meta, TikTok) to drive traffic, leads, and sales, focusing on performance metrics (ROI, CPA) through audience targeting, bidding, A/B testing, and data analysis, while collaborating with creative teams and staying updated on industry trends to meet business goals. Key Responsibilities Develop and implement paid media plans across platforms (Search, Social, Programmatic) Optimize & improve campaigns via A/B testing, bid adjustments, and audience refinement for better ROI and efficiency Allocate budgets effectively and manage spending to meet performance targets Monitor KPIs, analyze data (Google Analytics, etc.), and provide actionable insights to stakeholders Work with content, creative, and marketing teams to ensure cohesive messaging and high-quality assets (copy, visuals) Create reports on campaign performance, results, and recommendations Stay current with platform updates, algorithm changes, and emerging ad tech Requirements Experience inGoogle Ads, Meta (Facebook/Instagram Ads), TikTok Ads, LinkedIn Ads and various DSP Channels Keyword research, audience segmentation, conversion tracking, bidding strategies, SEO basics Analytical mindset, problem-solving, data-driven decision-making, communication, teamwork A bachelor's degree in marketing, business, or a related field 3 - 5 years of experience in marketing with a proven track record of developing and executing successful campaigns. Experience in gaming or financial industry preferred Benefits Opportunities for enriching career growth, including exposure to regional contexts Healthcare coverage (medical, dental, optical), gym benefits Flexibility in smart casual dress code Young, vibrant and open work culture